Behind the Scenes
More than institutional visits: conversations with lab leaders, R&D managers and decision-makers from the companies building the future of technology in China.
China Innovation Expedition
See the future at work, on the ground in China.
Six-day executive expeditions organized by GoingNext and ChoZan, exploring the corridors where China designs, builds, and sells the future.
Small group. Big conversations. Real insight.
Three routes through the same system, where the future is being built.
China Innovation Expeditions are six-day executive immersions in the corridors where China decides, designs, manufactures and sells what comes next. Beijing and Shanghai for policy and frontier models. Shanghai and Hangzhou for consumer AI and platforms. Shenzhen and Guangzhou for robotics, hardware and production at scale.
The companies you’ll meet
Companies shown are indicative. Visits depend on each company's agenda and availability, so the final line-up may vary.
Why China? Why now?
If you want to understand the future, start where it is already happening
While many companies are still analysing last year's reports, giants like Alibaba, ByteDance, BYD, Unitree, RedNote, Meituan and BrainCo are testing, scaling and exporting new innovation models.
To compete in any market, you need to understand this one.
$88.0M
Shanghai's AI industry in 2025.
70%
70% of the world's consumer drones are in Shenzhen.
≈ $2.84B
Total GDP of the cities visited.
+250,000
AI talent pool professionals, about one-third of China's total.
The centre of Chinese innovation
Five cities, three corridors. Pick a city to see where it fits in the system.
Where it is applied. Consumer AI, social commerce, robotics and the capital that funds both ends of the market.
Inside Chinese innovation
The four central experiences
Every route is built the same way: see it from within, on the street and on the assembly line.
On the Ground
Innovation is understood on the street and on the factory floor. Drone deliveries, robotaxis, lights-out production lines and live commerce observed in real context.
A Peer Network
Travel with a curated group of founders, executives, investors and innovation leaders. More than contacts: conversations and relationships that continue afterwards.
The Real Story
Unfiltered Q&A, private briefings, curated dinners and cultural immersion to understand not just what is happening in China, but what lies behind its pace.
In the words of those who participated
"I gained a full-picture understanding of global tech trends and industrial growth trajectories that define the next wave of innovation."
Ho Wei Hoong · past cohort participant
The 2026–2027 calendar
Choose your departure
Six editions across three routes, capped at 25 seats each.
Who it is for
Built for the people who decide what comes next
Twenty-five seats, one room: European leaders who set direction, allocate capital and build what comes next.
The Executive
CEO · CTO · CAIO · CDO · CIO
The Founder
Founder · Co-founder · Managing Partner
The Investor
Venture Capital · Private Equity · Family Office
The Innovation Leader
Innovation · R&D · Strategy · Digital
Your hosts
Who travels with you
Two hosts, one on each side of the table: the China expert who opens every door, and the European partner who turns each visit into decisions back home.
Personalised experiences
Join an open expedition, or build your own
Fixed dates with a curated group, or a programme designed entirely around your company.
Open expeditions
Join a curated group
Travel with founders, executives and investors from across Europe. Fixed dates, 25 seats, the full programme already built.
Custom Programme
Built for your company
Bring your own leadership team and we design the route around your sector, your questions and your calendar.
Practical information
What you need to know
Questions about a route, a date or bringing a team? Our team answers every query.
Contact us
Flights
To and from China at the participant's expense. We provide route recommendations.
Hotel
Five-star accommodation included in the programme, in both cities of the route.
Visa
Not included. We send the supporting documents and guidance for the application.
Language
The programme runs in English, with professional simultaneous interpretation.
Clients
The trusted partner of global brands for navigating the future of China
Trusted by Fortune 500 companies
The future doesn't wait.
Neither should you.
Six editions between November 2026 and December 2027, 25 seats each. Tell us which route interests you and we send the full programme.
