Custom Programme
Built for your company
Bring your own leadership team and we design the route around your sector, your questions and your calendar.
China Innovation Expedition
Six days of immersion in China's AI and robotics capital with ChoZan × GoingNext, alongside a curated group of leaders, founders and innovators from Europe.
Includes a Deep Briefing: AI in China.
China Innovation Expedition is an exclusive six-day immersion in Shenzhen and Guangzhou, the corridor where China designs, prototypes and manufactures the future. A programme built for founders, corporate leaders, investors and decision-makers who want to see up close the companies, the factories and the models writing the playbook for the next decade.
Small group. Big conversations. Real insight.




If you want to understand the future,
start where it's already happening.
China's innovation corridor
Shenzhen went from fishing village to the world's hardware capital in forty years. Guangzhou has been manufacturing for two thousand years and keeps reinventing how it is done. Together they form the Greater Bay Area: the place where an idea becomes a prototype in a week and a globally scaled product in a quarter.
This is where DJI, BYD, EHang, UBTECH, Bambu Lab, GAC Aion and Pony.ai test and scale drones, autonomous vehicles, robotics and urban air mobility — not as concepts, but as daily operations.

Combined GDP of the Greater Bay Area — the scale of a top-ten world economy.
Of the world's civilian drones come out of Shenzhen, global capital of the low-altitude economy.


People across 11 cities connected by high-speed rail: one market, one value chain.
Of Shenzhen's GDP invested in R&D, nearly triple the European Union average.

The point is not to admire Chinese speed. It is to understand how it is organised — and what that means for your industry.
Thirty minutes apart by train, Shenzhen and Guangzhou show the two ends of the same system: the city that invents the product and the city that manufactures it for the world.
The AI, hardware and frontier-tech capital. DJI, BYD, EHang and UBTECH: drones, eVTOL, electric vehicles, robotics and embodied AI, built at global scale.

Two thousand years of trade and the densest industrial base in southern China. From GAC Aion's "Lighthouse Factory" to small-batch garment lines and B2B live-streaming bases, Guangzhou shows how things are made, sold and exported in real time.

Inside Chinese innovation
An immersion designed to see Chinese innovation from within: in the lab, on the street and on the assembly line.
More than institutional visits, the expedition provides access to conversations with lab leaders, R&D managers, specialists and decision-makers from companies building the future of technology in China.
Greater Bay Area innovation is understood on the street and on the factory floor. Drone deliveries, robotaxis, "lights-out" production lines, component markets and cross-border live-streaming observed in real context.
Travel with a curated group of founders, executives, investors and innovation leaders. More than contacts, they are conversations, perspectives and relationships that continue after the expedition.
Unfiltered Q&A, private briefings, curated dinners and cultural immersions to understand not just what is happening in China, but what lies behind its pace of innovation.
Who it's for
Twenty-five seats, one room: a curated group of European leaders who set direction, allocate capital and build what comes next.
CEO · CTO · CAIO · CDO · CIO
Founder · Co-founder · Managing Partner
Venture Capital · Private Equity · Family Office
Innovation · R&D · Strategy · Digital
Investment
{Early Bird}
A premium programme, with real access to the Chinese innovation ecosystem and all essential logistics included. Also includes a roadbook with agenda and speakers, plus a post-expedition summary report.
6.950 €
Few spots remaining.
Only 25 spots.
What's included
Does not include round-trip flights to China and visa.
Networking and high-level learnings
Companies shown are indicative. Visits depend on each company's agenda and availability, so the final line-up may vary.
The 6-Day Agenda
Six days of access, context and strategic reflection.
Participants arrive in Shenzhen throughout the day.
An evening of connection, with a curated dinner and a detailed walkthrough of the itinerary and logistics for the days ahead.
A live order delivered by drone through Meituan's low-altitude logistics system, followed by a walk along Shenzhen Bay and Talent Park.



A macro view of China's frontier technology ecosystem and of the Shenzhen–Guangzhou corridor as strategic context for the whole expedition.
The global drone and imaging leader: product ecosystem, flight control, creator tools and building a hardware brand at world scale.
The low-altitude economy exhibition hall: intelligent operations, aerial traffic coordination and the digital infrastructure connecting drones, maps and urban mobility.
Policy, airspace management, commercial scenarios, investment opportunities and the real bottlenecks facing drone logistics and eVTOL.
Consolidation of the day's insights, followed by dinner.
From Lianhuashan Park to UpperHills: a first read of the skyline, the urban planning and "China Speed".



The relationship between electric vehicles, autonomous driving and urban air mobility — and the infrastructure needed to support it.
Electric vehicles, battery technology, vertical integration, intelligent manufacturing and BYD's global expansion model.
An L4 robotaxi in a real urban setting: regulation, safety, unit economics and the mobility models ahead.
The EH216-S passenger eVTOL, the vertiport setup and the commercialisation debate around short-distance aerial transport.
Consolidation of the day's learnings, followed by dinner.



Embodied AI and robotics in real deployment across education, service and industry.
Multi-colour printing, model libraries, materials and community logic: how 3D printing stopped being a niche tool and became a creative platform.
Shenzhen's legendary electronics supply chain: components, modules, screens, rapid prototyping and cross-border product selection.
350 km/h intercity connectivity, arriving in Guangzhou for the evening.
Consolidation of the day's learnings, followed by dinner.
Models, compute and adoption at scale: what China's AI means for European companies and investors.



The heavy track — automotive and new-energy electronics — and the light track — textiles and garments: two faces of the same industrial resilience.
A "Lighthouse Factory": near fully automated lines from stamping to final assembly, with a focus on the new-energy electronics cluster.
Intelligent sewing lines, a digital fabric platform, a selection centre and cross-border live-streaming: the "small-batch, quick-return" logic end to end.
Consolidation of the day's insights, followed by dinner.
From Shamian Island to the Canton Tower: sixty minutes reading the evolution of China's oldest trade port.


China's largest B2B beauty control tower: 2,000+ brands, 60,000+ SKUs, a live-streaming command centre and export within 72 hours.
An investor's field report from an active Greater Bay Area portfolio: where the capital goes, why here, and what Shenzhen's headlines hide.
Consolidate takeaways and translate the experience into practical applications for each organisation.
Transfers to Baiyun airport (Guangzhou, recommended) or Bao'an (Shenzhen).



Provisional programme. The final version will be shared with participants upon confirmation.
In the words of those who participated
"I gained a full-picture understanding of global tech trends and industrial growth trajectories that define the next wave of innovation."
Ho Wei Hoong · past cohort participant
More expeditions
Beyond Shenzhen and Guangzhou there are other open programmes — and the option to design one entirely around your company.
Custom Programme
Bring your own leadership team and we design the route around your sector, your questions and your calendar.
14–19 Mar 2027 Open
If Shenzhen and Guangzhou show how China designs and manufactures, Shanghai and Hangzhou show how it sells and consumes.
Your Host
Recognised by Thinkers50 as one of the leading experts on fast-evolving trends in China, Ashley Dudarenok is the author of 11 books on digital China and founder of ChoZan, a consultancy that brands like Disney, LVMH and Shiseido turn to in order to understand the Chinese market.
Practical Information
Have questions about the expedition? Our team is available to answer all your queries.
Contact usTo and from China at the participant's expense. We provide route recommendations.
5-star accommodation included in the programme, in Shenzhen and Guangzhou.
We provide invitation letters and supporting documentation. Application is the participant's responsibility — start at least six weeks in advance.
English as the main language, with professional interpretation in sessions with local specialists.
Clients
China Innovation Expedition gathers only 25 leaders in Shenzhen and Guangzhou, between 6 and 11 December 2026.
Photographs via Wikimedia Commons. CC BY-SA 4.0: GAC Aion V © Alexander Migl · BYD Seal © User3204 · Shenzhen Bay © Windmemories · light show and Futian skyline © Sparktour · Mavic Air 2 drone © C.Stadler/Bwag · Phantom drone © Suyash Dwivedi · drone delivery © Roksenhorn · Yantian port © Gigel.atat. CC BY-SA 3.0: CRH train © wanghongliu · 3D printer © Jonathan Juursema. CC BY 2.0: UBTECH Alpha 1PRO © Kartverket. Other third-party images are CC0.